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Sky Opens Premier League Content To All

  • The Drum, Thursday, January 31, 2013 2:46 PM

Sky is to offer Premier League football content to non-subscribers for the first time via its internet TV service Now TV. The move means viewers can watch Sky Sports content on a pay-per-view basis from this spring, paying £9.99 for unlimited access to all six channels for 24 hours. The satellite broadcaster launched Now TV last July in a bid to net some of the 13 million UK homes of homes without pay TV subscriptions.

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