2013 NewFronts Schedule Unveiled
- by Joe Mandese @mp_joemandese, February 4, 2013
The Interactive Advertising Bureau unveiled the schedule for the 2013 Digital Content NewFronts, April 29 through May 3 in New York City. This weeklong series of presentations marks the second
year the IAB has overseen the initiative, which originally began as a series of events hosted by Publicis' Digitas unit.
The IAB said the six founding media partners of
the new version of the NewFronts -- Digitas, AOL, Google, Hulu, Microsoft Advertising and Yahoo -- will host events featuring "native digital video content," alongside 12 other leading online
publishers.
Ad-supported digital video publishers were invited to present at the event, based on a survey conducted by the IAB among the top 200 ad agency media
buyers.
Other companies presenting include Alloy Digital, Blip, Buzzmedia, CBS Interactive, Condé Nast Entertainment, Crackle at Sony Pictures Television, Digital
Broadcasting Group, Disney Interactive, VEVO, The Wall Street Journal, The Weather Co. and Zynga. Each partner will host and manage their own independent, invitation-only event.
The schedule is as follows:
Monday, April 29
| Tuesday, April 30 | Wednesday, May 1 | Thursday, May 2 | Friday, May 3 | |||||||||||
8:00AM- 11:00AM | Wall Street Journal | Hulu | Disney Interactive | Alloy Digital | |||||||||||
11:30AM- 5:30PM | The Weather Company | Digital Broadcasting Group | Blip | Digitas | Crackle at Sony Pictures Television | ||||||||||
2:00PM -5:00PM | Microsoft Advertising | AOL | Condé Nast Entertainment | Buzzmedia | |||||||||||
6:00PM- 9:00PM | Yahoo! | CBS Interactive | VEVO (6-8) | Zynga | |||||||||||
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