aQuantive Wednesday announced plans to raise approximately $70 million through a private placement with institutional investors. The convertible senior debt offering of subordinated notes, due in
2024, would be convertible at the option of the holder into shares of aQuantive common stock. The offering price is subject to negotiation. AQuantive said it intends to use the net proceeds of the
offering to redeem the convertible notes issued in conjunction with its recent acquisition of SBI.Razorfish, and for general corporate purposes.