Peggy Green Ascends To President-Broadcast Of Zenith

  • August 19, 2004
Peggy Green, a one-time spot buyer in the Saatchi & Saatchi media department, has been promoted to president-broadcast of its successor media agency, Zenith USA. Green, who had been executive vice president-director of national broadcast, will report to Rich Hamilton, CEO of ZenithOptimedia USA. In related moves, ZenithOptimedia named Tim Jones chief strategy officer and gave Wendy Marquardt, president the agency's dedicated VmZ unit for client Verizon, additional responsibility for all of Zenith's out-of-home media operations.
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