• Gigaom, Wednesday, February 6, 2013 3:25 PM

Twitter is "getting into bed with television broadcasters and defining success as driving traffic to their programs," as indicated by its just-announced deal with analytics company Bluefin Media, which "specializes in broadcast media" and how it's being discussed on social networks, writes Matthew Ingram. He sees "a couple of potential pitfalls" with this approach, and says he'd "much rather Twitter focused on filtering and curating the broader universe of discussion around important issues than boosting the viewership numbers of 'The Biggest Loser.'"

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