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Friends Of The Earth Targets Apple, Samsung

Friends of the Earth is targeting Apple and Samsung stores with a "digital graffiti" campaign as part of its ongoing efforts to lobby technology manufacturers over tin mining practices in Indonesia. The augmented reality campaign uses geo-location tools to target smartphone users near 12 Apple and Samsung stores in the UK. People using the Aurasma AR app over store fronts will see a speech bubble appear on a green background, asking “Is my phone trashing tropical forests?” on their smartphone screens.

Read the whole story at Marketing Week »

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