T-Mobile has signed on as the first-ever presenting sponsor of the “Premio Lo Nuestro,” Latin Music Awards to be shown on the Univision Network later this month.
The telecom company’s sponsorship for will include a magenta carpet (the brand’s signature color) and a branded “T-Mobile Lounge,” highlighting the social media trends and tweets with former Miss Universe Amelia Vega. In addition, T-Mobile will provide twice-nominated group 3Ball MTY, who will use T-Mobile devices on-air throughout the show.
The “Premio Lo Neustro” show will air on the Univision Network on Thursday, Feb. 21 from 8-11 p.m. ET.