Melissa Garza put together a cheat sheet describing Facebook ads, along with tips on how to use them. Some ad types are only available to premium advertisers, but the guide will describe each type for brand pages available to smaller-scale marketers, from Wall Post Stories to Marketplace Ads.
Is this post finished? Where is the cheatsheet? Or is there a link to the cheatsheet? This blog post (along with three others I've seen recently) seem to be partial posts or incomplete. Disappointing. :(