Around the Net
comScore: Programmatic Driving 'Smarter Advertising'
- Red Herring, Saturday, February 16, 2013 11:11 AM
Programmatic buying is contributing to "smarter advertising," according to comScore's just-released "Digital Future in Focus" report, which finds the ad industry is shifting its focus on targeting. About 144 advertisers delivered 1 billion ad impressions in the fourth quarter of 2012. The report also finds that advertisers are beginning to embrace private exchanges.
