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Fox Partners With YouTube Channel As 'Content Incubator'

  • Adweek, Wednesday, February 20, 2013 3:52 PM

Fox will partner with YouTube's WIGS, a female-targeted drama video channel, in a multi-year deal whose terms were not disclosed. The network "essentially will leverage WIGS as a sort of content incubator, developing standalone series for [Fox's] own digital outlets and, quite possibly, the prime time roster," writes Anthony Crupi. The deal "comes as broadcasters continue to try to look for an alternative to the insanely expensive tradition of pilot season."

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