Best Western International and Harley-Davidson Motor Company are extending their 7-year-old partnership for an additional three years, and Best Western is taking its motorcycle-friendly policy global.
As part of the agreement, Best Western is serving as the Official Lodging Partner of Harley-Davidson's 110th Anniversary in 2013. The hospitality company is now the Preferred Lodging Partner of Harley-Davidson's Rentals and Tours Division, which will include the hotel chain's properties on its multinight itineraries.
"Partnering our two iconic brands together has been a real 'win' for our hotels, bringing them business from this important group of travelers," stated Dorothy Dowling, Best Western International's SVP of marketing and sales.
Best Western reports it has north of 1,200 Rider Friendly hotels throughout North America. The program offers a free wipe-down motorcycle towel and access to a washing station upon check-in. The hotel chain also offers motorcycle enthusiasts Best Western Ride Rewards, a special segment of its Best Western Rewards loyalty program. Harley Owners Group (H.O.G.) members receive additional benefits, including an automatic upgrade to Platinum status and 15% bonus points.