electronics, telecommunications

Comcast Brings Back 'Dish Heads'

  • February 21, 2013

Comcast is bringing back the isolated, “dish head” community (that is reliant on satellite dishes for its television programming) in a series of spots to highlight its Xfinity television service.

The two new spots, from agency Goodby, Silverstein & Partners, depict a community in which residents wear satellite dishes around their necks. The first of the spots takes viewers on an anthropological trek to the remote community, while a second spots shows one of the community members at the gym contemplating making the switch from satellite to cable TV. 

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