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How "Big Data" Made "House of Cards" A Success

Netflix didn’t take any chances with the success of its debut series “House of Cards.” Along with bringing in David Fincher to direct, and Kevin Spacey to lead a first-rate cast, the budding media company relied on user data to guarantee a hit. “Big bets are now being informed by Big Data, and no one knows more about audiences than Netflix,” The New York Times reports.

Read the whole story at The New York Times »

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