Around the Net
How "Big Data" Made "House of Cards" A Success
- The New York Times, Monday, February 25, 2013 12:01 PM
Netflix didn’t take any chances with the success of its debut series “House of Cards.” Along with bringing in David Fincher to direct, and Kevin Spacey to lead a first-rate cast,
the budding media company relied on user data to guarantee a hit. “Big bets are now being informed by Big Data, and no one knows more about audiences than Netflix,” The New York Times
reports.
