MediaVest Thursday named Karen Balik senior vice president-U.S. Media Director dedicated to Kraft. Balik joins MediaVest from Universal McCann, where she was senior vice president-managing director of
planning and co-manager of client services for L'Oreal, Maytag, Nestlè Waters, and Newell Rubbermaid. At MediaVest she will report to Bill Tucker, executive vice president-managing director and
head of the agency's global Kraft media AOR assignment and client services development at MediaVest.