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Digital-Out-Of-Home Gets Smarter, Still Has Hurdles To Clear
- Street Fight, Wednesday, February 27, 2013 4:30 PM
DOOH ad network Spafax yesterday announced a partnership with PlaceIQ that will integrate PlaceIQ's location data with the inventory on Spafax's SN: Xchange, reports Street Fight.
“As technology develops, and interactive signs become part of the landscape, these technologies are going to create an opportunity for consumers to interact with a campaign, and allow for a more performance-driven model," Bonomo said to Street Fight.
The deal signifies potential growth for DOOH, but Street Fight says there are two hurdles DOOH still needs to clear: analytics and engagement.
