• February 27, 2013

French ad serving solutions provider Smart AdServer has announced a RTB platform that will be integrated within the company's existing premium ad serving platform. The platform is scheduled to launch in April 2013. 

In preparation for the launch, Smart AdServer has agreed to a preferred partnership with German media group Axel Springer Media Impact. AuFeminin International, a French Website, will also monetized their inventory on the upcoming RTB platform.

Strategy and New Business Manager at Smart AdServer Romain Job stated, "We know that an integrated and [personalized] solution will fit market expectations, as it's the only way to properly optimize the yield and increase revenue."