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Regional Papers' Online Traffic Up Over 20%

Print sales may be down – but the online traffic for regional newspapers is on the up and up. According to the ABC's audit of website activity, there were double-digit increases for every publisher in the last six months of 2012 compared to the same period the year before. Top of the tree were the two publishers – Iliffe and Northcliffe – that have since merged to form Local World. Iliffe was up 24.4%, with an average of 55,844 unique daily browsers, while Northcliffe had a 23% rise to 371,969, and its monthly uniques totalled 6.9 million.

Read the whole story at The Guardian »

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