Around the Net
Content Rising In Importance Across Globe
- Red Rocket Media , Thursday, February 28, 2013 2:58 PM
The vice-chair of Nielsen, Susan Whiting, has confirmed that content is proving more popular than ever with people throughout the world, particularly those using smartphones. She made her comments during a public discussion at Barcelona’s Mobile World Congress – which finished yesterday. Whiting said a Nielsen report demonstrates that across the world, many mobile users would be happy to sit through some form of advertising if it meant they could access free content.
