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Tesco To Launch Blinkbox Music, Books Services
- Digital Spy , Monday, March 4, 2013 1:30 PM
The supermarket giant has poached senior executives from other firms to lead Blinkboxmusic and Blinkboxbooks, which will both launch later this year. It first acquired movies and TV streaming service Blinkbox in 2011, and then purchased WE7 and eBook business Mobcast last year. Tesco now intends to consolidate these businesses as separate entities but united under the Blinkbox brand, creating the new home of digital entertainment for Tesco customers.
