• March 4, 2013

Gap is launching a series of Jimi Hendrix shirts in honor of his 70th birthday. There will be two limited-edition t-shirt designs. The t-shirts feature art from the new "People, Hell and Angels" album comprising unreleased studio recordings from 1969 (the year Gap was founded in San Francisco.)

The cotton t-shirts go on sale at Gap.com on Tuesday and will be in US stores on March 15 for $29.95. They will also be in select Gap stores in Canada, UK, France, Italy, Japan and China starting in late March.

Gap's 1969 Soho store in New York City and Gap's Seattle stores at 5th & Pine and Southcenter will have pre-launch of the t-shirts beginning March 5. In celebration of the pre-launch, shoppers will have the opportunity to win one of two Fender guitars by visiting the Soho store from March 5-10 and uploading an image of the Fender guitars to Instagram using the hashtag #JimiHendrixGap. Twenty people will also have an opportunity to win the new Gap t-shirt and a copy of the new album by pinning one of the new t-shirts on Pinterest.