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Microsoft Teaches Win 8 Developers About Ads

Microsoft Advertising launched a new Web site to help developers monetize the Windows 8 app with advertising. The hub provides a place for developers to search and gain access to the Win 8 advertising software development kit, as well as tips on publishing apps to the Windows Store and building a business. A white paper found on the site provides details on terminology and common ad formats, and buying rate models, such as cost per thousand impressions (CPM), and cost per action (CPA).

Read the whole story at Ads In Apps »

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