Around the Net
BA's IPad Edition Of 'First Life' Gets Sponsor
- M&M Global , Tuesday, March 5, 2013 1:32 PM
Swiss luxury watch manufacturer Patek Philippe is sponsoring British Airways’ (BA) newly-launched iPad edition of its in-flight magazine First Life. First Life is published bi-monthly and available to first class travellers in print on BA flights. It currently reaches approximately 44,000 travellers. The iPad version of First Life will be available to download for free on iPad and features a range of interactive elements, including an interactive map highlighting cities around the world.
