• March 5, 2013

Nikon and the Warner Music Group are teaming up to bring entertainment to the South by Southwest Music and Media Conference (and beyond) next week.

Between March 12^th through 14^th, the two brands will play host to several music performances at the Belmont Austin, featuring artists such as The Flaming Lips, Macklemore & Ryan Lewis, Fitz & the Tantrums and others. But those who aren’t attending the festival will be able to view the evening shows on YouTube, with streaming capabilities provided via Nikon cameras.

“SXSW is an opportunity for Nikon to connect with passionate consumers to celebrate the artistry and energy of musicians and their fans through great imagery,” said Lisa Baxt, Senior Manager, Communications at Nikon Inc, in a statement. “The crowd at SXSW gets connectivity like no other; and this is one of the best settings to showcase Nikon’s connected cameras to social-savvy attendees who want the best photos possible.”