Around the Net
comScore Releases Smartphone January Data
- comScore, Wednesday, March 6, 2013 1:47 PM
Marketers should build apps for each type of OS, but numbers released from comScore Wednesday, along with specific audience adoption stats from other sources, provide fodder for better decisions. Some 129.4 million people in the U.S. owned smartphones during the three months ending January 2013, up 7% since October. Apple took the No. 1 spot for smartphone manufacturer with 37.8% OEM market share for January 2013, while Google Android led as the #1 smartphone platform with 52.3 percent platform market share, according to comScore.
