On Thursday night the NBA's New York Knicks are doing a promotion on Instagram (#InstaKnicks Night) where fans that snap photos and post them to Instagram using the #InstaKnicks hashtag will have their photos shown in-arena and on KnicksNow.com.
The #InstaKnicks activation will take place during the Knicks game against the Oklahoma City Thunder at the Garden. The Knicks will stream Instagram photos that are tagged #InstaKnicks live on the center-hung scoreboard – GardenVision – at Madison Square Garden and on the website during the game.
When prompted by Knicks social media (NYKNICKS – Instagram, Twitter, Facebook) during the game, fans can take an instant photo showing how they are experiencing the gam then post their photo on Instagram. The #InstaKnicks feed will then show the “moment in time.”