Around the Net
PLAs Generated 193% YoY Revenue Growth
- MarketingSherpa, Friday, March 8, 2013 11:30 AM
David Kirkpatrick shows us how BabyEarth used tactics in Google product listing ads to differentiate PLAs from paid-search ads, along with testing and optimization, to achieve a 129% increase in average monthly revenue from the image ads. He takes us through bidding and testing, expanding the product targets, keyword research, and ways to analyze queries. Some of the improvements included 129 increases in average monthly income from PLAs, and 193% year-on-year revenue growth. Read the article here.
