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How To Improve The Experience Before Consumers Turn Into Customers
- KISSmetrics, Monday, March 11, 2013 11 AM
Focusing more energy on the step after consumers sign up to receive more information or join the service will deliver a healthier business, according to Sean Works. He shows how to court consumers to give them a positive experience before becoming a paying customer. It's easy getting people to look at the products for free -- but getting them to pay is a little more difficult. He suggests improving the funnel experience and shows us how. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.