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Wrigleys: Get Your Caffeine From Gun

Wrigley’s is targeting consumers 25 and older with Alert Energy Caffeine Gum. The company already has a Web site and is set to put the product on sale next month at convenience stores, supermarkets and big retailers in the U.S. Wrigley says it’s marketing the gum in a way to discourage misuse or overuse and won’t link the gum to any existing brands that teens and kids might know.


Read the whole story at The Consumerist »

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