• by The Editor , March 11, 2013

Goodby, Silverstein & Partners' Jeff Goodby was among the throngs of Madison Avenue execs to make the pilgrimage to Austin this week, but one of the few to chat with SXSW Interactive roving interviewer Chuck Martin. See why Goodby believes SXSW is the "new" Cannes. Here fresh takes and new perspectives from OMD chief Alan Cohen and others here.