Around the Net
Wineries Woo Millennials
- San Francisco Chronicle, Tuesday, March 12, 2013 8:04 AM
Wineries are getting creative with the names of their products. You've probably seen Big House, or Red Truck. There's also Bodacious Brunette, Buxum Blonde and Angel Food. They are going after younger consumers. Event organizing company Second Glass's Wine Riot parties with DJs are an example of the trend. Patrons pay $60 each to visit booths and get unlimited pours. There's even a smartphone app. Boomers are starting to retire, while the 70 million 21- to 34-year-olds are next.
