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Study: Facebook 'Likes' Lay Bare Your Secrets
- Computer Business Review , Tuesday, March 12, 2013 2:07 PM
A Cambridge University study claims Facebook 'likes' may be revealing more about users than they know including sexual orientation, drug use and political beliefs. According to researchers, algorithms proved 88% true for determining male sexuality, 95% precise in distinguishing African-American from Caucasian-American and 85% for differentiating Republican from Democrat.
