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Automated Lead Generation Lacking On Brand Web Sites
- Optify, Tuesday, March 12, 2013 3:22 PM
About 37% of companies use an autoresponder and send follow-up emails after an online form submission, and 25% lack a form on their Web site to collect visitor information and generate leads, according to Optify. The study released Tuesday looks at Inc. 5,000 companies to evaluate adoption of autoresponder industry best practices. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.