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Google Finally Introduces Mobile Shopping, PLAs
- Google Commerce, Thursday, March 14, 2013 4:39 PM
Google has finally introduced product listing ads on mobile. This ad unit is labeled "Sponsored," and displays rich product images, prices, and retailer name. Marketers using PLAs are eligible to display in the new smartphone ad unit on the mobile shopping experience, which has become available in all markets supporting the format. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.