WPP Group agencies Wunderman, New York, and VML, Kansas City, Mo., have entered a strategic partnership in a bid to offer marketers more comprehensive interactive and digital services. VML, which
has offices in Dallas, New York, and Portland, Oregon, manages Burger King Corp.'s website, while Wunderman, Chicago, develops promotions, merchandising, and kids club programs for the burger
giant. For Colgate-Palmolive, VML coordinates interactive strategy, online marketing production and web channel content and infrastructure development, while Wunderman directs data analytics and e-
marketing customer relationship management programs.
