Champs Sports, adidas Launch Tumblr-Inspired TV Spot

  • March 15, 2013

NBA style-setters Damian Lillard, Von Miller and Iman Shumpert star in a new Tumblr-inspired ad campaign,  promoting Champs Sports and the latest adicolor Collection from adidas Originals. Ads are running in basketball programming. Champs Sports, a mall-based sporting goods retailer owned by Foot Locker, says the inspiration was simple:  “If a high-school teen’s Tumblr feed came to life, what would it look like?” The campaign is from Portland, Ore.-based Kamp Grizzly. 

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