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Minimus.biz Case Study Illustrates How Email Can Drive Pinterest Engagement
- Business2Community, Monday, March 18, 2013 10:05 AM
Minimus.biz, an e-commerce site that sells travel-sized products, wanted to grow their Pinterest presence and created an email marketing campaign to do so. The emails encouraged recipients to
explore the company's Pinterest page and check out "small things." The campaign helped Minimus increase its average monthly Pinterest followers increase by 304 percent. In addition, the company saw
its monthly average repins increase by 115 percent.
