• by Tyler Loechner  @mp_tyler, March 18, 2013

[x+1] has announced that [x+1] Origin is now fully integrated with DoubleClick Big Manager from Google. Origin users will now be able to buy audiences within Bid Manager.

In a blog post, David Skinner, SVP, business and corporate development, [x+1], claimed, "This integration makes Origin the only DMP with direct access into every major DSP (demand-side platform)."