Around the Net
The Maddest Money: NCAA Ad Revs Top $1B
- USA Today, Monday, March 18, 2013 3:48 PM
"Total TV ad revenue for the National Collegiate Athletic Association's men's basketball tournament surpassed $1 billion for the first time in 2012 -- making it larger than any professional post-season sports championship," according to a Kantar Media report cited by Bruce Horovitz. And look for that number to get even bigger for this year's games.
