Around the Net
Unilever Partners With Lotus F1 For SureMen
- Brand Republic, Tuesday, March 19, 2013 8 AM
Unilever is getting in front of the Formula 1 season with a SureMen anti-perspirant range program around its sponsorship of the Lotus F1 team. The launch of the products coincides with the beginning of Unilever’s three-year global sponsorship of Lotus, which was celebrating yesterday, after its driver Kimi Raikkonen won the first Grand Prix of the new season in Australia.
