BlurbIQ Debuts New Overlay Units

  • March 20, 2013

The video specialists at blurbIQ just launched a suite of new interactive overlay units. Dubbed blurbIQ iPaQ -- which stands for Interactive Performance Advertising -- the units are designed to let brands engage users within the video frame using interactive messaging sequenced to their video assets in a variety of ways such as selecting the story line of a video ad, selecting product features to view personalized built products, choosing how to watch a carousel of brand videos, skipping video ads by typing in brand messaging, and earning reward points by answering quizzes on brand highlights.


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