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7-Eleven Sues Sound-Alike

Dallas-based 7-Eleven Inc. filed two lawsuits alleging 7-SEVEN stores are infringing upon and diluting its trademark. Bibb County, Ga., 7-SEVEN stores chose their logo "upon the fame and goodwill" of 7-Eleven, it is alleged. 7-Eleven, operator of more than 7,000 stores, is requesting that a judge require the demolition of 7-SEVEN store labels, signs and other items to which the logo is affixed.

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