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How To Increase Leads Through Data

The network security and optimization firm Blue Coat developed a data-driven strategy that begins with lead capture through to marketing and sales, but the challenge became gathering the data. Among other strategies, the company placed lead capture forms in multiple locations, used business intelligence software to monitor and segment the data, and alignments between marketing and sales. It turns out that the amount of qualified marketing leads rose 25%, lead rejection rate fell 20%, and contact database grew 11% in 10 months. Read the article here.

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