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Is Nielsen Dead?

  • Wired, Wednesday, March 20, 2013 1:16 PM

Due to an explosion in media platforms and tracking services, Wired declares that Nielsen is officially “dead.” Unfortunately for the ratings institution, consumers just don’t watch TV like they used to. “Hulu, Netflix, Apple TV, Amazon Prime, Roku, iTunes, smartphone, tablet -- none of these platforms or devices are reflected in the Nielsen rating,” Wired writes. Nielsen recently said it would soon begin including Web streaming to TV sets in its ratings. To that, Wired says too little, too late.

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