Yahoo is in talks to buy a 75% stake in Dailymotion, one of the world’s top video sites, from France Telecom at a $300 valuation, according to a Wall Street Journal report. The move would give Yahoo a stronger foothold in the online video market in Europe and Asia, where Dailymotion draws most of its audience.
In the U.S., Dailymotion hasn’t gained much traction as a video hub, not even cracking the top 10 video sites, according to comScore. Its value for Yahoo would lie in global markets where it commands a larger audience. Worldwide, it has 116 million unique viewers monthly and more than 2 billion videos viewed.
The deal would the largest for Yahoo under CEO Marissa Mayer, who so far has pursued the acquisition of several smaller mobile and online startups since taking over last year.