Around the Net
Defining What Could Define The Future: Programmatic Advertising
- Forbes, Wednesday, March 20, 2013 3:03 PM
Forbes today interviewed Gurbaksh Chahal, founder, chairman, and CEO of RadiumOne. In the interview, Chahal defined "programmatic advertising" as "the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding."
