Tyler Arnold, co-founder & CEO of SimplySocial, offers a seven-point travel guide for those hitting SXSW for the first time. #1: airfare and accommodation will be expensive. #2: Take what’s given to you. Like a tent in a quiet place, to deal with crowd-induced tinnitus. You’ll need it. #3: You’re a guest, and there’s a lot of you. #4: SXSW is all about spontaneity. #5 Serendipity can be engineered. #6: There are two main segments to SXSW: The Casual Crew and The Partiers. #7: Value the intangible. Go to link to get the must-read on each point. It's worth it.