eMarketer highlights a Gartner survey of marketers at 250 large U.S. companies to determine what they spent on media in 2012. It turns out on average they spent 10.4% of company revenue, and of that, 2.5% of total revenue was spent on digital media initiatives. The remainder went to traditional media. Marketers are expected to increase budgets this year by 6%. The post explains where the funds will come from and where they will go.