Yieldex, DoubleClick Team To Enhance Publishers' Analytics, Performance

  • March 25, 2013

Yieldex, a provider of inventory and revenue management solutions for digital publishers, is integrating with Google’s DoubleClick for Publishers, via their API. The alliance makes it easier for publishers to collect performance data for their network. Digital brands like Univision are utilizing the service. Kevin Conroy, president, Univision Interactive Media and Enterprise Development, said working with both Yieldex and DoubleClick affords “a complete view of our ad inventory so that we can fully manage and maximize our diverse revenue streams.” Andy Nibley, CEO of Yieldex, added: “Yieldex helps publishers profitably forecast, manage and price ad inventory."

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