Around the Net
Australian Publishers Preparing To Launch RTB Exchange
- AdNews, Monday, March 25, 2013 2:43 PM
According to AdNews, four of Australia's big online publishers - Fairfax Media, News Ltd., Mi9, and Yahoo!7 - are planning to launch their own real-time exchange. AdNews reports that the exchange should be named within two weeks and will launch by the end of April.
The platform will be designed to house premium inventory, and AdNews is calling it a "super group" to counter Google and other DSPs. Mi9 CEO Mark Britt told Adnews, "We think that a premium exchange will be a good thing. The concept of real time buying (RTB) in Australia for premium inventory will be good for advertisers."
