Around the Net
Pitting RTB Against Traditional Display
- Econsultancy, Monday, March 25, 2013 3:16 PM
Econsultancy broke down some of the basics on RTB today, defining the term and spelling out why online advertisers are so drawn to the technology. The article compares traditional display media buying to RTB, saying that traditional online advertising relies on negotiation skills while RTB "removes the middle man."
